Higgsfield Ships New Video Features in a Day

Higgsfield AI, a platform for generating video ads, showed how fast new features can now reach the market: using the new GPT-6 Astra model, the team shipped updated video tools in just one day. Similar updates used to take weeks, but now they take hours.

For businesses, this means video ad production is becoming simpler and more affordable — no need for a large design team or an expensive production crew. The speed at which Higgsfield adds creative capabilities is directly tied to how flexibly the new model understands and adapts to tasks.

Check how your team currently prepares ad materials — by hand or already with AI tools. 1Cifer works on a similar principle: a "skill" for a specific task connects to an employee's agent quickly, without months of development.