Meta workshop in Almaty to teach selling through Reels

On October 21, Almaty Hub hosts a Meta workshop called “The Economics of Vertical Video: Reels as a Sales Channel.” The organizers say the session is about short videos that do more than collect views: they bring in customers and lift sales. The program covers launching ads in Meta Ads Manager, Meta's AI tools for ad creatives, testing videos, real business cases and a Q&A with experts.

The appeal of the format is that it ties content and paid advertising into one measurable loop: make a video, launch it, test it, draw conclusions. Views alone don't pay the bills, but the combination of creative, ad account and systematic testing shows which video actually earns its budget. AI helping with creatives also lowers the entry barrier for small teams.

Where does a lead from a Reel land at your company, and who answers it first? A task for each new request can create itself: a 1Cifer agent assigns a manager, reminds them and reports to the head if the customer is left waiting. Check this chain before you launch ads.