Waze rolls out Gemini-powered features for route personalization

Google has added new features to Waze powered by its Gemini AI assistant, alongside route customization tools. The update reflects the company's strategy of embedding Gemini throughout its products while also strengthening Waze's position against rivals like Apple Maps.

For Kazakhstani businesses running courier delivery, field services, or a company vehicle fleet, this is worth a look: AI-driven features in a mapping app people already use can cut fuel costs and travel time without deploying a separate, expensive logistics system. It's worth checking which of the new Waze settings are already available locally and whether they can be built into staff's daily field routes.