Wildberries launches free Price Index for Kazakh sellers

Wildberries says a free analytics service called Price Index has started working for sellers in Kazakhstan. It matches local sellers' offers against comparable products on other marketplaces, and the data refreshes once a day.

To calculate it, the system takes the seller's price and compares it with the lowest price for the same item among competitors, using the final price a buyer sees on the storefront. Each product card then gets a simple hint: a "Good deal" status appears when the offer is at market level or cheaper. The point is that the comparison reflects what shoppers actually see, not an abstract list price.

Open the Price Index and note which cards lack the "Good deal" status. Before cutting a price, set it against your margin: the hint shows your position in the market, not your costs. An agent in 1Cifer keeps 1C and spreadsheet data side by side and can show on request where a price is already pressing on your margin.