AI already writes more than a third of new web pages: what it changes for anyone publishing content

Analysts have logged a milestone: more than a third of new pages on the internet are now written by artificial intelligence. Text generation has become so cheap that any site can publish articles by the thousand — and the web is rapidly filling with smooth but identical material.

The consequences will reach everyone who uses content as a sales channel. Search engines and AI assistants are learning to filter out the templated mass, and readers spot say-nothing text ever faster. The decade-old strategy of "more pages, more traffic" is degrading in real time: volume stopped being an advantage because volume is now free for everyone.

For business in Kazakhstan the takeaway is not to stop using AI but to change its role: let the algorithm speed up the packaging, while the core of every publication remains what neither competitors nor the model itself possess — your numbers, observations from practice, breakdowns of real orders, answers to the questions customers ask you specifically. One piece with original substance now works longer and harder than ten generated overviews.